What do you understand by the term Advertising? Discuss the various types of advertising and the major role that advertising plays in the promotion of a firms offering

                                                                                                                                                        

MBA

Marketing Management

ASSIGNMENT

 

Course Code: MMPC-006

Assignment Code: MMPC-006/TMA/JULY/2022 

Coverage : All Blocks

4. (a) What do you understand by the term Advertising? Discuss the various types of advertising and the major role that advertising plays in the promotion of a firms offering

Advertising is a communication tool used by businesses to promote their products or services to potential customers. It is a crucial element of the promotion mix, which aims to create awareness, interest, and desire for the product or service among the target audience.

There are various types of advertising that a business can use, depending on the target audience, marketing objectives, and budget. The major types of advertising are: Print Advertising: This includes advertisements in newspapers, magazines, and other printed materials. It is an effective way to reach a wide audience and create brand awareness.

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