Define and discuss the term “Marketing”. Elaborate its scope and significance in an enterprise. Needs, Wants and Demands are always the starting point for marketing activities. Explain with a suitable example

                                                                                                                                                   

MBA

Marketing Management

ASSIGNMENT

 

Course Code: MMPC-006

Assignment Code: MMPC-006/TMA/JULY/2022 

Coverage : All Blocks

1. (a) Define and discuss the term “Marketing”. Elaborate its scope and significance in an enterprise. Needs, Wants and Demands are always the starting point for marketing activities. Explain with a suitable example.

Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It involves identifying the needs and wants of customers, developing products or services that meet those needs and wants, and promoting and distributing them to target customers through various channels. 

The scope of marketing is vast, encompassing various activities such as market research, product development, pricing, promotion, distribution, and customer service. Marketing plays a crucial role in the success of any enterprise as it helps to attract and retain customers, generate revenue, and build brand equity.

(For the complete answer and also the full set of answers of MBA assignments/study notes WhatsApp me : +91 99 471 471 85 or purchase it from here)