Explain the nature and role of Personal Selling. Discuss the steps involved in the selling process by taking an example of a financial software product for a medium enterprise.

                                                                                                                                                         

MBA

Marketing Management

ASSIGNMENT

 

Course Code: MMPC-006

Assignment Code: MMPC-006/TMA/JULY/2022 

Coverage : All Blocks

(b) Explain the nature and role of Personal Selling. Discuss the steps involved in the selling process by taking an example of a financial software product for a medium enterprise.

Personal selling refers to the process of persuading a customer to buy a product or service through face-to-face communication. It is a critical component of a firm's marketing mix, particularly in situations where a product or service is complex, expensive, or has a long sales cycle. 

The role of personal selling is to identify potential customers, understand their needs and preferences, educate them about the product or service, and convince them to make a purchase. In addition, personal selling can help build relationships with customers, which can lead to repeat business and positive word-of-mouth advertising.

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