Discuss the product line decisions that a firm should consider to pursue and consolidate its position in the face of competition.

                                                                                                                                                     

MBA

Marketing Management

ASSIGNMENT

 

Course Code: MMPC-006

Assignment Code: MMPC-006/TMA/JULY/2022 

Coverage : All Blocks

2. (a) Discuss the product line decisions that a firm should consider to pursue and consolidate its position in the face of competition.

Product line decisions are crucial for any firm as they directly impact the firm's profitability and competitive position in the market. Here are some product line decisions that a firm should consider to pursue and consolidate its position in the face of competition: Product Line Expansion: 

The firm can consider expanding its product line by adding new products to its existing product range. This can help the firm to cater to a broader customer base and increase its revenue. However, the firm needs to conduct market research to ensure that the new products align with the firm's brand image and meet the customers' needs and preferences.

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