Various stages involved in the consumer buying process with reference to buying a smartphone brand of your choice.

                                                                                                                                                    

MBA

Marketing Management

ASSIGNMENT

 

Course Code: MMPC-006

Assignment Code: MMPC-006/TMA/JULY/2022 

Coverage : All Blocks

(b) Discuss the various stages involved in the consumer buying process with reference to buying a smartphone brand of your choice.

The consumer buying process refers to the stages that a buyer goes through before making a purchase decision. These stages include problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Let's discuss each stage in detail with reference to buying a smartphone brand of iPhone. The consumer buying process for buying an iPhone can be broken down into the following stages:

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