MBA
Business communication
ASSIGNMENT
Course Code: MMPC-007
Assignment Code: MMPC-007/TMA/JULY/2022
Coverage : All Blocks
1. Explain the two-way process of communication. Illustrate your answer with the help of examples.
Communication is the process of transferring information from one person to another through a medium. It plays a crucial role in business, and effective communication can be the difference between success and failure. In business communication, the two-way process of communication is the most effective way to ensure mutual understanding and effective feedback.
The two-way process of communication is a type of communication where the sender and the receiver are both involved in the communication process, and there is an exchange of information between them. It is a process of giving and receiving information between two parties, where the sender sends the message, and the receiver responds to the message. It allows for feedback and ensures that both parties understand the message being conveyed.
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