MBA
Marketing Management
ASSIGNMENT
Course Code: MMPC-006
Assignment Code: MMPC-006/TMA/JULY/2022
Coverage : All Blocks
(b) Discuss the various stages involved in the consumer buying process with reference to buying a smartphone brand of your choice.
The consumer buying process refers to the stages that a buyer goes through before making a purchase decision. These stages include problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Let's discuss each stage in detail with reference to buying a smartphone brand of iPhone. The consumer buying process for buying an iPhone can be broken down into the following stages:
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